19 February 2015

Air-Pure............The Essential Necessity

And, here is the news as it appeared in the Times of India edition of 8 Feb 2015.


Soaring pollution pushes up sales of air purifiers
Shobita Dhar, TNN | Feb 8, 2015, 02.26AM IST

Deteriorating air quality in India became a talking point during US president Barack Obama's recent visit to the Capital. The statistics are certainly grim. For example, Bangalore's air on any given day is as toxic as the smoke from six cigarettes a day while inhaling Delhi air is equivalent to puffing 20 in a day, according to a study by the United Nations Environment Program.

Little wonder that sales of air purifiers have shot up. An air purifier is a small portable machine that removes bacteria, virus and particulate matter that can be inhaled. For the same amount of power a ceiling fan uses, it strips the air of major pollutants including dust, pollen, mould, dander and tobacco smoke using various filtration techniques.

There's no official scientific study to confirm that air purifiers can provide relief from breathing disorders. But that hasn't affected sales. Shashank Sinha, senior general manager of marketing at Eureka Forbes, says its sales have been growing 60% to 70% year on year over the past two-three years.

Whether scientifically proven or not, consumers are looking for clean air options. Jayati Singh business head, air purifiers, at Philips says that enquiries shot up by 20% over the past six months. Philips launched its range, priced between Rs 15,000 and Rs 49,000, last year. "At present 50% of our buyers are expats but Indians too are exploring this technology," says Singh. Delhi and Bangalore dominate the sales of Philips air purifiers.

Sharp air purifiers are priced between Rs 15,000 and Rs 30,000. "We sell 1,100 to 1,200 units a month," says Shuvendu Mazumder, national product manager at Sharp. "We are selling the most in Delhi NCR, followed by Andhra Pradesh and Telangana, Bangalore and Mumbai. Forty per cent of our sales are to individual customers and of them 70% usually have a sick person at home."

These devices also come in a high-end variant. Vijay Kannan, head of Blueair India, a Swedish brand, says that their product costs between Rs 50,000 and Rs 1 lakh. Recently, the US embassy in Delhi purchased 1,800 Blueair purifiers for its staff. Now hotels, too, are offering allergy-free rooms that come equipped with heavy duty air filters. The ITC Maurya in Delhi, for instance, introduced 80 'allergy-free' rooms in 2013.

As Mazumder points out, individual sales are mostly driven by an illness in the family. Vikas Singhal, a Delhi-based executive, purchased an air purifier for Rs 30,000 last October for his asthmatic mother and reported relief in her symptoms. For Barun Aggarwal, a director at the Paharpur Business Centre in Delhi, the reason for buying this machine was his five-year-old son's wheezing and congestion. "Now these symptoms are down. My wife who was prone to winter coughs has also not had an attack since we purchased a purifier two years ago," says Aggarwal.

In the early 1990s, most Indians living in urban areas switched from tap water to purified water. And today the water purifier market in India is worth Rs 3,500 crore, according to Technopak Advisors, a market consultancy firm. Could the air purifier become the next RO? It could depend on how effective these gadgets actually prove to be.

While some individual user accounts may be positive, Dr Ashish Jain, senior consultant pulmonologist with Max hospitals in Delhi, says he doesn't recommend air purifiers because there's no study yet conclusively establishing a link between air purifiers and improved respiration. However, he adds: "Considering that the outdoor air is highly polluted - and that affects the indoors as well - one can 'assume' that an air purifier could offer a patient with respiratory issues some relief," says Jain.

The problem, say technology experts, is that the filters inside an air purifier cannot trap all the allergens that can cause asthma. A more worrying issue, though, is the use of the ionization filtration technique in certain air purifier brands. This process emits ozone which, in fact, harms the lungs in the long run. When it comes to breathing clean air we are clearly running short of options.

The original article can be read here.


AirPure 2 is most likely one of the few affordable and comprehensive air purifiers available. With four distinctive purification stages, AirPure 2 has an air purifying efficiency of up to 99.97%. AirPure 2 has five speed levels; standby function of up to eight hours; and can be dimmed to give you the good night’s sleep you need.

  • Unique 4-stage air purification system delivers up to 99.97% pure air.
  • Does not use UV light (UV has a proven negative effect on health) and does not emit ozone (also harmful to health).
  • Removes all particulates including airborne bacteria such as Acinetobacter, Bacilli, Flavobacterium and Streptomyces; mould spores, human and pet hair; yeast cells; pollen; tobacco smoke, oil smoke and smoke from synthetic materials; coal dust, grain dust, dust mites, atmospheric dust, tea dust, talcum dust, insecticides; burning wood; paint pigments, smoldering or flaming cooking oil, and liquid droplets.
  • Energise the air in the room with the special Amezcua Air Filter manufactured in Switzerland.
  • Add in fragrance oil and let its scent diffuse gently throughout the room.
  • Low electricity consumption.

17 Reasons To Get Into Network Marketing

Any business idea will have challenges. That’s why you need solid, sustainable reasons to get into it. Here’s 17 good reasons why you should get into network marketing right now.

Most journeys are going to take a while and that’s certainly true with building a successful network marketing business. Hopefully nobody has told you that network marketing is ‘get rich quick’...... because it’s not. But it can and usually does pay off ‘big-time’ if you don’t give up.
Mental toughness is a big part of being successful in the industry and here are some thoughts to consider if you:
(a) need a ‘checkup from the neck up, or 
(b) are considering the network marketing business. 

These are 17 reasons why for 99.999% of the people on the planet, network marketing is the most lucrative, fun and viable business model there is.

1. You can start part-time. There are very few businesses with the kind of income potential that network marketing has that will allow you to start parttime and yet still have such incredible training, mentorship and administrative back-up. One of the biggest and saddest mistakes that people make in starting a business enterprise is starting it when they’re desperate for money. Getting into network marketing when you don’t actually need the money makes a lot more sense.
2. You can build it your way. It’s true that most companies have training and they have their own recommended game plans for success. And it’s also true that within any one company you’ll often find people using different variations to make it work. But, unlike a “job”, that choice is up to you. You write your own success story.
3. Tax benefits. It’s not necessarily fair but the reality is that business, in its various legal forms, gets tax breaks in most countries that individuals don’t get. Just that simple accounting difference can amount to significant additional income in your bottom line each year. 

4. Pride of ownership. People like to feel proud of what they do but most traditional jobs give employees nothing to feel proud about. Owning your own network marketing business gives you plenty to feel proud about and the more you grow in your business the more proud you (and your family) can legitimately feel.
5. You can create a legacy. A successful network marketing business is willable, through your estate, to your heirs or anybody else you decide. The legacy you set in motion in your business can affect people’s lives in a variety of positive, clearly visible ways after you’re gone. You can set principles in motion, through the leadership and business skills you teach others, that will carry on through many generations. You can’t say that about working for most traditional companies.

6. Real job security. Network marketing companies today offer plenty of upward mobility potential because the essential skills, i.e. leadership skills, are evergreen and will always be in demand either within your network marketing company, elsewhere in the industry or elsewhere in the field of business.
7. Networking with entrepreneurs is fun. In traditional jobs there’s not much networking that’s not controlled by your company. In the network marketing industry, you’ll find lots of accomplished leaders who love to network, share, socialize with other rising stars even if they’re in other companies. It’s more than a job… it’s a global community.
8. You really can make the world a better place. Very, very few traditional jobs give their employees any validation on the value of the work they do. Most employees in traditional jobs are just a ‘piece’ of a machine that their boss turns ‘on’ and ‘off’ at will but human beings need meaning in their life and if they don’t get it they can die inside many years before they die biologically. In network marketing you have many opportunities to give to other and to do good for others.

9. Network marketing is still something ‘unique’. Even though our industry is over 60 years old, it’s still not understood by a lot of people. If you’re the kind of person who likes the idea of doing something different with your life... network marketing is gives you that chance. Most people are fascinated with the way our business model blends work and play and how many new experiences we always have just around the corner.
10. You’re an important member of the ‘team’ from Day One. Unlike most traditional jobs where you’re a ‘nobody’ in a sea of nobodies, in network marketing you’ve people who can help you and are glad to help you. In fact the whole system is set up to insure that you’ve always got advice, help and guidance close at hand no matter how high you rise.
11. You can become an expert in a unique skill. Nothing happens unless something is sold and network marketing by far is the best way to move products (i.e. consumer products anyway). Having an opportunity to get good at building a successful network marketing business is a valuable and appreciated skill in the business world in general.
12. You’re constantly building your own character. The most important and valuable skills in network marketing are your people skills. Whereas you can ‘make a living’ in lots of other jobs without good people skills, it’s really not possible in network marketing. And the people skills you develop in network marketing benefit you in every other aspect of your life too.
13. You’ll get all the recognition you can handle. Network marketing recognizes the importance of the recognition in their organizations. These companies know that it’s the field sales force and field leaders that generate the orders that result in product in the warehouse turning into money in the bank so recognition is constant in network marketing. And it’s not cheesy ‘crap’ either. We’re talking about trips and prizes that even owners of traditional businesses would envy. Becoming successful in network marketing isn’t necessarily super easy but it is super possible and it’s definitely super worth it. Just remember why you’re in it so that the normal problems that everybody experiences some degree of don’t get you down.
14. Successful network marketers are some of the most wealthy people in the world. Network marketers, even if they’re only moderately successful, can invest their money wisely and in the space of just a few years money no longer is a factor in decisions they make. In today’s economic climate, average people are being squeezed tighter and tighter financially and it’s not always because they aren’t valuable. It’s because they’re in a business model that doesn’t pay them what they’re worth.
15. You can reinvent yourself. With people living longer and longer nowadays, it’s common for people to simply want to reinvent themselves at some point in their life. Unlike the traditional business model where your resume determines your next job, in network marketing you can try anything or pursue any goal you want to. Nobody can ‘box’ you into any type of classification or limitation.
16. You really can change the world. You really can change the world in network marketing because it’s the only business model that allows you to influence as many people as you want by building an organization starting immediately. You learn to do it by sharing your dream with others and teaching them to do the same. It’s dreams that change things. The products are just the results of the dreams.
17. You instantly become an ‘employer’ instead of an employee. Because of the support you get from your network marketing company, you’ve got all the “Payroll” you need and you can hire as many people as you want. With most network marketing companies nowadays you can even recruit in foreign countries.

And, for those who are already on the path of time and financial freedom as direct selling professionals in the Network Marketing industry............it’s important to remember what makes network marketing so unique…or to know what’s so special about it if you’re thinking about getting into it as more and more people continue to do. Most of the companies in our industry are good and there’s a company and an opportunity to fit everybody’s character, talents and dreams. 

Becoming successful in network marketing isn’t necessarily super easy but it is super possible and it’s definitely super worth it. Just remember why you’re in it so that the normal problems that everybody experiences some degree of don’t get you down.

(This is the original article as taken from OBTAINER magazine)