WFDSA Reports Positive Trends as Direct Selling Hits Global Highs:
The World Federation of Direct Selling Associations has published its
2015 Annual Report, supplying the most comprehensive data on the state
of direct selling worldwide.
Total retail sales climbed 6.4
percent last year to $182.8 billion, setting an industry record. Asia
continues to outpace other markets, accounting for 45 percent of global
retail sales. The Americas follow at 37 percent and Europe at 17 percent,
with Africa and the Middle East representing the final 1 percent. In
the past three years, the industry has seen a compound annual growth
rate of 6.5 percent.
“People today want to be able to determine their own hours, where they
work, their level of commitment and effort, and their own goals,” WFDSA
Chairman Doug DeVos, wrote in an introduction to the report. “This is
what direct selling has been offering people for more than a century.
And it’s why our industry is more compelling today than ever.”
The full report can be perused here.
